The Synthetic Population Models underpinning geoTribes Consumer Data accurately represent the total household and person populations of each country, with many millions of georeferenced individual synthetic records and deep sociodemographic profiling. They are further enriched with insights from Government Microdata and Market Research Surveys.
Accurate Data Estimates
Small synthetic cohorts enhanced with machine learning models give substantially more accurate estimates than geodemographic schemes.
Combining detailed postal and census geographies with age and gender allows fine-grained matching of databases with high precision.
Made from cohorts of synthetic people so the data can be used with absolute privacy confidence.